Good Food: bad maths!

One of the problems for children learning mathematics is that mathematical language is often misused or abused in everyday speech. Here's an example I came across this week: in the BBC Good Food magazine, March 2010, recipe for Salmon Cannelloni, on page 139.

'12 sheets of fresh pasta, cut into 12.5 x 7.5 cm squares'

Hello? Did you say squares?

Now which is more irritating? This misuse of the word 'square' or my drawing attention to it?

Any more examples?